{"product_id":"the-making-of-a-status-symbol-a-business-history-of-rolex-pierre-yves-donze-paperback","title":"The Making of a Status Symbol: A Business History of Rolex – Pierre‑Yves Donzé – Paperback","description":"\u003cp\u003eAuthor: Pierre‑Yves Donzé\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003ePages: 272 pages, with 56 black \u0026amp; white illustrations\u003cbr\u003ePublisher: Manchester University Press\u003cbr\u003eDimensions: 216 × 139 × 23 mm\u003c\/p\u003e\n\u003cp\u003eDiscover the fascinating story behind Rolex — the world’s most iconic luxury watch brand. Acclaimed business historian Pierre‑Yves Donzé explores how a small Swiss watchmaker grew into a global symbol of success, wealth and prestige.\u003c\/p\u003e\n\u003cp\u003eHe challenges the common belief that Rolex’s fame comes only from craftsmanship, revealing how the brand’s smart partnerships, marketing vision and unmatched ability to tell its story turned a simple timepiece into the ultimate status symbol.\u003c\/p\u003e\n\u003cp\u003eCovering the whole 20th century, this is also a compelling study of how luxury branding shapes consumer culture and the global market. Essential reading for watch enthusiasts, business readers, students of fashion and design, and anyone curious about how legendary brands are built.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eNote: International orders may be subject to local import taxes\/duties payable by the buyer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e(6-29)\u003c\/span\u003e\u003c\/p\u003e","brand":"Pink Shop","offers":[{"title":"Default Title","offer_id":58184429797640,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/0994\/5864\/files\/IMG-9068.png?v=1783460871","url":"https:\/\/pink-shop-9995.myshopify.com\/es\/products\/the-making-of-a-status-symbol-a-business-history-of-rolex-pierre-yves-donze-paperback","provider":"Pink Shop","version":"1.0","type":"link"}