The Making of a Status Symbol: A Business History of Rolex – Pierre‑Yves Donzé – Paperback
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£20.00
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The Making of a Status Symbol: A Business History of Rolex – Pierre‑Yves Donzé – Paperback
£20.00
Sale price
£20.00
Regular price
Taxes included.
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Details
Author: Pierre‑Yves Donzé
Format: Paperback / softback
Pages: 272 pages, with 56 black & white illustrations
Publisher: Manchester University Press
Dimensions: 216 × 139 × 23 mm
Discover the fascinating story behind Rolex — the world’s most iconic luxury watch brand. Acclaimed business historian Pierre‑Yves Donzé explores how a small Swiss watchmaker grew into a global symbol of success, wealth and prestige.
He challenges the common belief that Rolex’s fame comes only from craftsmanship, revealing how the brand’s smart partnerships, marketing vision and unmatched ability to tell its story turned a simple timepiece into the ultimate status symbol.
Covering the whole 20th century, this is also a compelling study of how luxury branding shapes consumer culture and the global market. Essential reading for watch enthusiasts, business readers, students of fashion and design, and anyone curious about how legendary brands are built.
Note: International orders may be subject to local import taxes/duties payable by the buyer.
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